Coffee like nothing you experienced before.

Vietnam is the second largest producer in the world but Vietnamese coffee is often misunderstood. đen was born because we wanted to change this.

Being surrounded by coffee while growing up in the Central Highlands of Vietnam, coffee and its culture shaped who we are. We wouldn’t quite call ourselves coffee snobs, however, but people who understand coffee not just as a substance, but as community.

The geographical advantage of Vietnam and its strong trading relationship with Australia, our second home, also means we can bring coffee to our customers at a more reasonable price.

We chose a single-origin robusta blend as our first product because of its resistance against environmental changes, meaning they have fewer bugs and require less pesticides. These beans are also sun-dried, not washed to restrict water usage.

Our long-term plan is to continue investing packaging solutions that you can compost or recycle.

We’re aware of the bad rap robusta coffee has gotten over the years and our coffee is anything but. Carefully selected, our The OG blend consists of 10% peabody coffee — the much rarer, much harder to produce one-embryo beans with a richer, sweeter and fuller body flavours than regular coffee beans, resulting in a more balanced flavour profile.

Not a fan of robusta? Don’t worry, we have plans to bring high-quality Vietnamese arabica coffee to Australia. Subscribe to hear more!

Yes, but not unpleasantly. Smooth and chocolatey is the vibe.

Strong! Our beans have almost double the caffeine content of your average cup made with arabica from other regions, which means you’re technically cutting down your coffee intakes (well, kind of 😉).

Our coffee-devil pattern is inspired by lesser-known Vietnamese folklore. But if you’re scared of them, our coffee is probably not for you. You’ve been warned.